Yesterday, my Google Alert for my company, TargetSpot, produced a blogger's review of the business that had a great quote - Internet Radio "may be the sleeper of the ad supported web". With all the attention internet radio has been getting, it still qualifies for sleeper status. Many people don't realize that when they hear an ad on "internet radio", it is as much an "internet ad" as the banner on Yahoo's home page, or the text link on the side of a search result. These ads can be targeted geographically, demographically, behaviorally and contextually, day parted, frequency capped and reported on in real time. They integrate into DART and Atlas reporting, and are interactive via the visual ad that runs simultaneously in the media player when the audio is running.
However, with internet radio currently reaching over 50M listeners per month and coming soon in cars, this sleeping giant is starting to wake up...
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