Today, I was delighted to read in the New York Times that President Obama shares my affinity for Honest Tea beverages. While most people hadn't heard of these drinks, I have been ordering them by the case for a while due to their high level of anti-oxidants for some time (although I am still not sure why oxidants are bad). However, I suspect that my endorsement hasn't done as much for the brand compared to what the President's will do now that the story is out.
While waiting for the elevator, Andrew and I were talking about the explosion of popularity that the Honest Tea drink will probably enjoy now that it is a noted favorite of the President, and Andrew came up with the idea that just might pull our country out of the financial crisis.
The question is how much would Pepsi pay to be the exclusive drink of Barack Obama? If history is any indication, a lot.
And why stop there? Professional athletes typically cash in on as many endorsment deals as possible while they are in their prime. And so should the President. Barack Obama should enjoy at least as many opportunities as Tiger Woods, and probably more. And the opportunity is not limited to the US - he is an international phenomenon, and should be able to reap big endorsement deals around the world.
And why should we limit this to the President. Any member of the administration who has the personal brand worthy of an endorsement should be exploited. And all federal buildings should be open for naming rights. Think T-Mobile White House, etc. with a visual wrap like the commuter busses in NYC. Of course, a cabinet level "super agent" (Ari Gold?) should be confirmed to handle all of this. Or maybe this should be a non-partisan commission. Or just outsource the whole thing to an online ad network and let the sponsor bid on it directly.
Either way, it's out of the box thinking like this that will get us out of this financial crisis...
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment